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Instagram is expected to copy Snapchat’s gaming platform shortly after
Snap may be launching a new gaming platform for Snapchat as early as next month at the company’s Snap Partner Summit in Los Angeles on April 4th, according to a report fromCheddar.
Snapchat has dabbled in games before — the company launched “Snappables,” a set of AR lens games last year — but the new platform (said to be codenamed “Project Cognac”) would be a larger foray into the gaming world, and it would allow outside developers to create games that would live inside the Snapchat app.
Snap also reportedly bought out Australian game studio Prettygreat back in January, according to a report from CNET, which could further hint at a new gaming push. Additionally, The Information reported in summer 2018 that Snap was working on a gaming platform for the fall of that year, which would gel with Cheddar’s report (assuming the program The Information reported on was pushed back a few months).
Tencent — the Chinese tech conglomerate that owns Riot Games and League of Legends as well as popular messaging app WeChat — also bought a 12 percent stake in Snap last year. Tencent said at the time that it was so it could “explore cooperation opportunities with the company on mobile games publishing and newsfeed,” which would also seem to indicate a push toward gaming for Snap.
As to why Snap would want games in Snapchat, the answer is pretty simple: more money and more user engagement. Much like Facebook Messenger before it, which has featured games directly in the app for years, adding games to Snapchat could offer a new source of revenue for Snap from developers looking to place games in the app, from advertisers looking to place ads in games, and maybe even from iPhone and Android-style in-game purchases as well. Plus, there’s the simple matter of monopolizing people’s attention: users who play games in the Snapchat app aren’t browsing Instagram.
Snap declined to comment when we reached out regarding the Cheddar report. But if the Snapchat gaming platform is real, presumably, we’ll find out more on April 4th.
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Remember the rumours around the middle of February suggesting Nintendo would make a VR-related announcement and it would support Labo? Well, it's now been officially revealed.
The Nintendo Labo Toy-Con 04: VR Kit for Switch will arrive in North America and the UK on 12th April. It features six new Toy-Con creations and will be available in two primary configurations. One includes all of the Toy-Con creations for US$79.99 and the other is a starter set for the more affordable price of US$39.99. Here's the breakdown, directly from the press release:
Players who select the starter set will be able to purchase optional expansion sets, available exclusively online for US$19.99 each:
Here's a bit about what to expect from the new kit:
Will you be buying this VR Kit on release? Tell us below.
I can't wait but not too sure on the new controllers. Hmmmm 🧐
I will be adding a Consoles category to the forums. I will be including the following forums, can you think of any more?
Nintendo Swtich (Hmm handheld or console? Its a bit of both. What to do?)